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8 Week Brand Synergy

 

 
 

Clarify and build a brand you love.

Are you ready to clarify, define and fall in love with your brand so you can create a business that really works for you? Are you ready to stop playing the comparison game and start being you? Are you ready to create brand consistency to attract your ideal clients and begin working with people who love what you offer?

Let’s get started!

 
 
 

The Brand Synergy 8-week Coaching Program is for professional and creative entrepreneurs looking to elevate your brand and captivate your audience in an authentic way.

Whether you’re just starting or looking to grow, this program helps you define every element of your brand so you can leverage it for greater impact.

It’s not about your logo, it’s about going beyond your brand identity to create a powerfully immersive brand experience your ideal clients will love. You’ll feel clear, confident and ready to make strategic decisions for your biz with a consistent and cohesive brand.

 
 

“When I finished my coaching sessions, I felt energized, clear and empowered. I was crystal clear on my brand, my values, my vision and my mission. I would not have this kind of clarity without Hilary and her brand coaching.”


ERICA CASKEY, SMALL BUSINESS CONSULTANT

 
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Brand Synergy 8 Week
 
 
 

This coaching program is right
for you if you’re ready to:

 
 

• get clear on creating a brand you love

• take inspired action and do the work

• invest in yourself so you can start doing something you love that matters

• be held accountable to do the work that will move you forward in creating the brand and business of your dreams

 
 
 

WHAT YOU GET

 

• Pre-coaching Branding Packet: that supports you in getting clear on your current brand perception, brand vision and goals

• Eight (8) 1-hour coaching calls

• Downloadable worksheets to guide you through each step

• Laser coaching via email in between our calls

• For LA clients: the option to do in-person meetings at my home office.

 
 

“I would highly recommend Hilary to anyone either starting out or simply needing to redefine or clarify their brand! I have gained confidence in myself and even secured my first client during this process!”

CAROLYN YIAN, MARKETING CONSULTANT

 
 

 

 

Week by Week

 
 

MODULE 01: LAYING THE FOUNDATION OF YOUR PERSONAL BRAND

Current Brand Perception

Identifying Goals

Key Brand Attributes: Who Are You?

 

MODULE 02: CLARIFYING YOUR TARGET AUDIENCE

Target Audience: Who Are They?

Target Audience: Struggles + Desires

Your Unique Value Proposition

 

MODULE 03: DEFINING YOUR EXPERT POSITIONING

Mission Statement

Marketing Hook

Exploration of your Job Title and/or Business Name

 

MODULE 04: TRANSLATING VISION INTO REALITY

Vision Statement

Goal Setting - Your “5 Big Moves”

Core Values

 

MODULE 05: PACKAGING YOUR BRAND

Brand Aesthetics

Visual Strategy

What’s on your Biz Card

Photography / Content Strategy & Assessment

 

MODULE 06: IDEAL OFFERINGS + CLIENT EXPERIENCE

Packages + Pricing

Immersive Brand Experience

Brand Promise

 

MODULE 07: OUTLINING YOUR CONTENT STRATEGY

Brand Voice

Content Topic Themes

Establishing Trust & Expertise with your Audience

For Social Media, Email Mktg, Blogging (whatever is applicable)

 

MODULE 08: POWERFUL BRAND STORIES

Crafting your brand stories that captivate

Q&A

 

 
 
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“Professional, innovative and supportive is how I would describe my experience working alongside Hilary. Under her coaching and guidance I was able to funnel my big ideas into a clear, concise and recognizable brand. I followed her advice, used her ideas, applied the tools she taught me, and noticed an increase in followers. I was attracting more clients which ultimately lead to new business!”

CARRIE MURRAY, B.R.A. NETWORK

 
 

 

The Investment

 

 

Invest in yourself. You’re worth it.

Your investment in this 8-week coaching program:

$3,200

(2 PAYMENTS OF $1,600)
 

OR
 

$2900

(DISCOUNT FOR PAYMENT IN FULL)

 

Yes, I’d love to apply!

 
 
 

Brand Photoshoot

Add-on option: $800

Add a branded lifestyle photo shoot to your coaching package and receive professional photos consistent with the brand we’ve defined. What you get:

• Initial in-person consultation with photographer

• Wardrobe styling + location recommendations

• Mood board to visualize your photo shoot

• Hair & Makeup

• 2 hour branded lifestyle photo shoot

• 100+ color-perfected images ready for your blog, website & social media

• Edited photos delivered 2 weeks after your photo shoot

 
 
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