BRAND BUILDER is an 8 week group coaching program giving professional and creative entrepreneurs the tools they need to build a strategic brand so they can stand out in a crowded online space and attract their ideal clients.
Are you feeling...
• frustrated trying to DIY your own brand?
• unsure why you keep changing your website copy every 5 minutes?
• stuck translating what sounds good in your head into great brand copy?
• stumped that you can’t seem to introduce yourself well while networking?
• overwhelmed figuring out who exactly your ideal client is?
• unsure that your packages and offerings don’t align with your overall brand?
• tired of imposter syndrome that stops you from owning your expertise?
Believe me, for most people it’s 10x harder and takes 10x longer to develop
your brand on your own.
IMAGINE feeling 100% clear that your brand reflects who you are, what you do and the value you offer.
You’ve positioned yourself as an expert and created a brand with messaging that resonates.
You have the clarity and confidence that your brand is putting out the exact vibe to magnetize your ideal audience so you can grow a business you love.
Brand Strategist for Visionary Entrepreneurs, at your service! I’m the person you don’t know you need until you know you need me. I say this because most new entrepreneurs will start their branding process by choosing colors, creating a logo and building a website. And, in order to build a brand that resonates with your audience (and with you!) you have to define it strategically, first.
I’m the person who can help you do that! I’m dedicated to helping purpose driven entrepreneurs elevate their brand to captivate their audience. In fact, over the past year I’ve helped nearly 100 entrepreneurs as 1-on-1 clients, in group programs and in my workshops gain the clarity they need to build a brand that really works for them.
My clients today have clarity on their mission, vision and values, have a purposeful direction for their business, are confident in their offerings, laser focused on brand messaging that aligns with their well-defined audience and are confident in sharing their voice with the world. In a nutshell, my clients LOVE their brands and attract all the right people who fall in love with it, too.
For the first time, I’m taking the 8 week process typically reserved for my 1-on-1 clients and I’m offering it to all of you in a valuable group dynamic.
You’ll work through the 6 Pillars to Building Your Strategic Brand:
When you commit to doing the work, this program leaves you inspired, clear, and confident to grow a strategic business you love.
• Pre-program branding packet to clarify your current brand perception & goals
• Weekly 90 minute group coaching calls (8 total)
• Worksheets, videos & downloads to guide you through each program module
• A private Brand Builder Facebook group that includes laser coaching & a
community of like-minded entrepreneurs to cheer you on
• Template to create your own Brand Manual by the end of the program
IF YOU DECIDE TO UPGRADE TO VIP LEVEL, YOU’LL ALSO RECEIVE:
Two (2) 45 minute private brand coaching calls with Hilary
A professionally designed Mood Board for your brand
Current Brand Perception
Identify Your Why
Key Brand Words
Unique Brand Brilliance
Personal Brand Story
Differentiate Your Brand
Ideal Client Deep Dive
Naming Theories (your brand & sub-brands, your website, your expertise)
Expert Positioning Tagline
Measurable Brand Goals
Make Your Mood Board (VIPs get yours made for you)
Branded Photography Strategy
Web Design Process Review + Recommendations for brand, logo & web designers
Ideal Packages & Aligned Offers
Brand Worth & Pricing
On Brand Lead Magnets
Brand Voice & Personality
Branded Content Topic Themes
Page by Page Assessment
Elevate Your Site w/ Brand Alignment
Think, Know & Do Strategy
Develop Your Brand Manual
In addition to everything you already get as part of the Brand Builder program, you’ll also receive 3 MASTERCLASS BONUS WEBINARS with experienced experts to expand your brand even further!
Meet your guest experts…
Courtney Paige Ray, Brand Photographer
Courtney Paige Ray is a branding photographer for creative entrepreneurs. As an award-winning documentary and portrait photographer, she brings the art of storytelling to your brand. Courtney was an investigative journalist before she became a photographer, and telling your story through images is what excites and inspires her work. Her goal is to support creatives in the pursuit of their passion and the purposeful + artful expression of their brand story. In addition to brand photography, she supports creatives at every step of their journey with a stock photo gallery, “The Library,” and pop-up photo events for branding, social media and networking. Courtney lives in Los Angeles but loves to travel, especially for work. She’s way into spicy food and people who get as overly-excited as she does about the small things in life, like puppy sneezes and surprise coffee dates with friends.
Tyler J McCall, Instagram Strategist
Tyler J. McCall is an Instagram and social media marketer, strategist, and coach for creatives and the founder of the Follower to Fan Society. He teaches his students and clients how to use Instagram with intention to grow their community online, grow their list, and grow their business. Tyler focuses on using Instagram and social media to tell stories, build relationships, and convert followers to fans, drawing from his 10 years of experience in non-profit marketing and management and community organizing. Tyler is based in Chicago, where he lives with his partner Eric and their dog Douglass. When he’s not coaching or teaching or Instagram strategizing, Tyler enjoys Target runs and road trips…that he documents on his Instagram Stories.
Terrence Lomax, Branded Video Strategist
Terrence owns the video content strategy + film production agency journi that believes every small business is a brand just waiting to bloom. Terrence and the Journi team are passionate about crafting film that's made to actually support your buyer's journey, and not just "look cool." They work intimately with established small businesses to turn their expertise into their own signature video content series (think like a Netflix series but for your small business brand) to help them in becoming a lovable authority of their space.
“Hilary is the REAL deal. She has
completely transformed the way I
think (and feel) about my brand.
She really gets to know you, your
company, your vision.. then takes
everything in your sessions and
helps elevate your brand to the
highest level. I absolutely loved
working with Hilary (and will do so
forever!) because she is that good.
Working with her makes you fall in
love with your brand and your
"WHY" all over again. Couldn't
recommend her more!”
JEN ROBIN, LIFE IN JENERAL
JACKIE KIM, MAELOVE
Some of you may be thinking, I don’t have the time right now. Or, I can’t afford this program. Here’s what I do know. You can’t afford to not invest in yourself and your business if you’re serious about growing it, and your brand strategy is the foundation of it all.
Putting off what you can start today that’s going to make your business and your life better is a no brainer. Investing in this program says you’re serious and dedicated to making your business work. You’ll gain clarity you didn’t have before and you’ll unlock the potential of your brand.
Your investment in this 8-week group program is:
Upgrade to VIP Status for the group program & your total investment is:
Remember, the VIP experience gets you everything in the program
• Two (2) 45 minute 1-on-1 private calls with Hilary
• A professionally designed mood board for your brand
This program is for you if:
• You’re ready to elevate your brand to attract the right clients to your business
• You need clarity on your purpose, brand mission, vision and core values
• You want to strategically position yourself as an expert
• You’re ready to create a consistent, cohesive brand that stands out
• You need help prioritizing and packaging your aligned offers
• You value a community of entrepreneurs who are on this brand journey
together and offer learnings, connections and support
• You have your own business or know the business you’re going to launch
• You’re ready go ALL IN & commit to doing the work to elevate your brand
I’ve worked with: coaches, consultants, photographers, professional organizers, beauty & fashion brands, graphic & web designers, artists, and more. Anyone with their own business is who is looking to strategically define their brand and have clear direction with positioning, messaging & offers is in the right place!
When you apply, I’ll email you back to set up a call with you so you can ask any additional questions you have about the program and we make sure it’s a good fit. Click the Apply Now button above & let’s transform your brand!