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brand builder

 

 
 

elevate your brand, captivate your audience

BRAND BUILDER is an 8 week group coaching program giving professional and creative entrepreneurs the tools they need to build a strategic brand so they can stand out in a crowded online space and attract their ideal clients.

Are you feeling...

• frustrated trying to DIY your own brand?

• unsure why you keep changing your website copy every 5 minutes?

• stuck translating what sounds good in your head into great brand copy?

• stumped that you can’t seem to introduce yourself well while networking?

• overwhelmed figuring out who exactly your ideal client is?

• unsure that your packages and offerings don’t align with your overall brand?

• tired of imposter syndrome that stops you from owning your expertise?
 

Believe me, for most people it’s 10x harder and takes 10x longer to develop

your brand on your own.

 
 
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IMAGINE feeling 100% clear that your brand reflects who you are, what you do and the value you offer.

You’ve positioned yourself as an expert and created a brand with messaging that resonates.

You have the clarity and confidence that your brand is putting out the exact vibe to magnetize your ideal audience so you can grow a business you love.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Hello there, I'm Hilary.

 

Brand Strategist for Visionary Entrepreneurs, at your service! I’m the person you don’t know you need until you know you need me. I say this because most new entrepreneurs will start their branding process by choosing colors, creating a logo and building a website. And, in order to build a brand that resonates with your audience (and with you!) you have to define it strategically, first.

 

I’m the person who can help you do that! I’m dedicated to helping purpose driven entrepreneurs elevate their brand to captivate their audience. In fact, over the past year I’ve helped nearly 100 entrepreneurs as 1-on-1 clients, in group programs and in my workshops gain the clarity they need to build a brand that really works for them.

 

My clients today have clarity on their mission, vision and values, have a purposeful direction for their business, are confident in their offerings, laser focused on brand messaging that aligns with their well-defined audience and are confident in sharing their voice with the world. In a nutshell, my clients LOVE their brands and attract all the right people who fall in love with it, too.

 
 
 
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BRAND BUILDER

For the first time, I’m taking the 8 week process typically reserved for my 1-on-1 clients and I’m offering it to all of you in a valuable group dynamic.

You’ll work through the 6 Pillars to Building Your Strategic Brand:

• Perception

• Purpose

• Positioning

• Packaging

• Promoting

• Persistence

When you commit to doing the work, this program leaves you inspired, clear, and confident to grow a strategic business you love.

 

what you get

 

 
 

• Pre-program branding packet to clarify your current brand perception & goals

• Weekly 90 minute group coaching calls (8 total)

• Worksheets, videos & downloads to guide you through each program module

• A private Brand Builder Facebook group that includes laser coaching & a

community of like-minded entrepreneurs to cheer you on

• Template to create your own Brand Manual by the end of the program

 

IF YOU DECIDE TO UPGRADE TO VIP LEVEL, YOU’LL ALSO RECEIVE:

Two (2) 45 minute private brand coaching calls with Hilary

A professionally designed Mood Board for your brand

 
 
 
 
 

week by week
 

WEEK 01 - PERCEPTION & PURPOSE

Current Brand Perception

Desired Perception

Identify Your Why

Key Brand Words

 

WEEK 02 - POSITIONING PART 1: Brand Presence

Unique Brand Brilliance

Personal Brand Story

Differentiate Your Brand

Ideal Client Deep Dive

Research Competitors

 

WEEK 03 - POSITIONING PART 2: Brand Foundation

Naming Theories (your brand & sub-brands, your website, your expertise)

Expert Positioning Tagline

Brand Mission

Elevator Pitch

Brand Vision

 

WEEK 04 - POSITIONING PART 3: Brand Value & Messaging

Marketing Taglines

Brand Manifesto

Core Values

Measurable Brand Goals

 

WEEK 05 - PACKAGING PART 1: Brand Identity

Color Theory

Fonts

Make Your Mood Board (VIPs get yours made for you)

Branded Photography Strategy

Web Design Process Review + Recommendations for brand, logo & web designers

 

WEEK 06 - PACKAGING PART 2: Valuable Offers

Ideal Packages & Aligned Offers

Brand Worth & Pricing

On Brand Lead Magnets

 

WEEK 07 - PROMOTING PART 1: Content Strategy

Brand Voice & Personality

Branded Content Topic Themes

Content Calendar

 

WEEK 08 - PROMOTING PART 2: Website Strategy

Page by Page Assessment

Elevate Your Site w/ Brand Alignment

Think, Know & Do Strategy

Develop Your Brand Manual

 
 
 
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but wait, there's more

 

 
 

In addition to everything you already get as part of the Brand Builder program, you’ll also receive 3 MASTERCLASS BONUS WEBINARS with experienced experts to expand your brand even further!

Meet your guest experts…

 
 

MASTERCLASS #1: BRANDING YOUR PHOTOS

Courtney Paige Ray, Brand Photographer

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Courtney Paige Ray is a branding photographer for creative entrepreneurs. As an award-winning documentary and portrait photographer, she brings the art of storytelling to your brand. Courtney was an investigative journalist before she became a photographer, and telling your story through images is what excites and inspires her work. Her goal is to support creatives in the pursuit of their passion and the purposeful + artful expression of their brand story. In addition to brand photography, she supports creatives at every step of their journey with a stock photo gallery, “The Library,” and pop-up photo events for  branding, social media and networking. Courtney lives in Los Angeles but loves to travel, especially for work. She’s way into spicy food and people who get as overly-excited as she does about the small things in life, like puppy sneezes and surprise coffee dates with friends.

 

MASTERCLASS #2: BRANDING YOUR INSTAGRAM

Tyler J McCall, Instagram Strategist

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Tyler J. McCall is an Instagram and social media marketer, strategist, and coach for creatives and the founder of the Follower to Fan Society. He teaches his students and clients how to use Instagram with intention to grow their community online, grow their list, and grow their business. Tyler focuses on using Instagram and social media to tell stories, build relationships, and convert followers to fans, drawing from his 10 years of experience in non-profit marketing and management and community organizing. Tyler is based in Chicago, where he lives with his partner Eric and their dog Douglass. When he’s not coaching or teaching or Instagram strategizing, Tyler enjoys Target runs and road trips…that he documents on his Instagram Stories.

 

MASTERCLASS #3: BRANDING YOUR VIDEO

Terrence Lomax, Branded Video Strategist

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Terrence owns the video content strategy + film production agency journi that believes every small business is a brand just waiting to bloom. Terrence and the Journi team are passionate about crafting film that's made to actually support your buyer's journey, and not just "look cool." They work intimately with established small businesses to turn their expertise into their own signature video content series (think like a Netflix series but for your small business brand) to help them in becoming a lovable authority of their space.


These Masterclasses will give you even more ways to implement your brand strategically for your business, and I’m so excited to welcome these amazing experts into our Brand Builder program.
 

 
 
 
 

WHAT MY HAPPY CLIENTS ARE SAYING

 

 
 
 
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“Hilary is the REAL deal. She has 

completely transformed the way I 

think (and feel) about my brand. 

She really gets to know you, your 

company, your vision.. then takes 

everything in your sessions and 

helps elevate your brand to the 

highest level. I absolutely loved 

working with Hilary (and will do so 

forever!) because she is that good. 

Working with her makes you fall in 

love with your brand and your 

"WHY" all over again. Couldn't 

recommend her more!”
 

JEN ROBIN, LIFE IN JENERAL

 
 

“Working with Hilary was really significant for my business. Not only did she help me hone in and clarify my brand, I also gained insight into my audience, my message, my offerings and how I can continue to grow them to serve more people. Meeting weekly with the group really helped keep me accountable to implement what I was uncovering each week and it was also great to be able to bounce ideas off of the other business owners along with Hilary's expert guidance.”

RACHAEL PARKER-CHAVEZ, DEFINING GOOD

 

 
 
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"I knew I had to work with Hilary after just a few minutes of talking to her. She understood me, my brand, and most importantly, how to put all the pieces of the puzzle together so that I would have a streamlined vision and clarity for my skincare line, Maelove. Hilary went above and beyond my expectations, and was able to help me find my brand's voice and how to clearly and effectively communicate that to my main audience. She was such a delight to work with, and I've already recommended her to some of my other entrepreneur friends."

 

JACKIE KIM, MAELOVE

 
 

“Hilary’s enthusiasm for branding is infectious! After working with her, I knew exactly who I was targeting, how my brand messaging would help attract my audience and I had a solid foundation on how to start implementing these new changes immediately. But I think what I received the most was clarity.  CLARITY! When you are starting a business, the noise of every thing is scary. But when you are crystal clear on your BRAND, that is the best way to start. And within 3 months of seeing Hilary, we had our 1st  $9,000 month. Yep. $9,000. I mean, what else can I say? I can't say enough about how much her direction & program helped not only elevate my brand but my bank account! Hallelujah!”

MONICA LINDA, MONICA LINDA PHOTOGRAPHY

 
 
 

THE RIGHT TIME IS RIGHT NOW

 

 
 

Some of you may be thinking, I don’t have the time right now. Or, I can’t afford this program. Here’s what I do know. You can’t afford to not invest in yourself and your business if you’re serious about growing it, and your brand strategy is the foundation of it all.

Putting off what you can start today that’s going to make your business and your life better is a no brainer. Investing in this program says you’re serious and dedicated to making your business work. You’ll gain clarity you didn’t have before and you’ll unlock the potential of your brand.

 
 

The Investment

 

 

Your investment in this 8-week group program is:

$1,500
(or 2 payments of $850)
 

Upgrade to VIP Status for the group program & your total investment is:

$2,500
(or 2 payments of $1,400)
 

Remember, the VIP experience gets you everything in the program

PLUS

• Two (2) 45 minute 1-on-1 private calls with Hilary

• A professionally designed mood board for your brand

 
 

WHO THIS PROGRAM IS FOR

 

 
 

This program is for you if:

• You’re ready to elevate your brand to attract the right clients to your business

• You need clarity on your purpose, brand mission, vision and core values

• You want to strategically position yourself as an expert

• You’re ready to create a consistent, cohesive brand that stands out

• You need help prioritizing and packaging your aligned offers

• You value a community of entrepreneurs who are on this brand journey

together and offer learnings, connections and support

• You have your own business or know the business you’re going to launch

• You’re ready go ALL IN & commit to doing the work to elevate your brand
 

I’ve worked with: coaches, consultants, photographers, professional organizers, beauty & fashion brands, graphic & web designers, artists, and more. Anyone with their own business is who is looking to strategically define their brand and have clear direction with positioning, messaging & offers is in the right place!

 
 
 
 

Make the time. Do the work. Elevate your brand.

When you apply, I’ll email you back to set up a call with you so you can ask any additional questions you have about the program and we make sure it’s a good fit. Click the Apply Now button above & let’s transform your brand!

I believe in you & can’t wait to work with you!

 
 

See you soon,

Hilary