Your message isn’t just words strung together. It’s a feeling. An experience. It’s the bridge that connects your audience to your offers and solutions. A great message will reach your ideal clients’ ears, hearts and minds. There’s an art and a strategy to effective messaging that can elevate your brand and boost your sales.
Read MoreBatching content creation makes you more strategic, builds your positive brand perception, and creates ease and efficiency. Here’s how you can get started…
Read MoreWant to know why creating a brand strategy with cohesive messaging, positioning and design is so valuable? it makes it 100x easier to implement your brand to create a consistent and elevated experience across your entire business. I’m walking through 7 ways you can put your new or refreshed brand strategy into action today…
Read MoreWhat is brand strategy and what is marketing strategy? How do they differ and how might they coexist? It’s a great question to ask, so let’s dive in!
Read MoreThe best brand messaging moves your audience and connects with them on an emotional level. Here are 3 needle-moving messaging strategies you’ll want to add to your brand toolbox that can inspire your audience.
Read MoreToday, I’m backing things up to give you the breakdown of the prep work you need to do before diving into building an effective marketing campaign. These are the 7 essentials you must know FIRST to create an effective marketing campaign…
Read MoreIn my signature course and community, The Brandpolish Academy, I provide a Branded Sales Page Formula as a bonus. It includes a 22 minute video training walk through of how to use specific brand strategy essentials to create a successful sales page. Today I’m giving you a sneak peek at the Top 10 branding ingredients you’ll need to have ready to go!
Read MoreOne of the key benefits to proactively developing your brand strategy foundation is how easy it makes it for team members and hired consultants to translate your brand effectively.
I’m sure there are more, but here are the top 10 people that come to mind when considering who exactly benefits from your intentional brand strategy…
Read MoreOne of the biggest advantages of developing the brand strategy for your business is that it gives you a roadmap for your content strategy.
To grow your business you want to be visible and to become known for what you do so you can sell your products and services. To do that, the first step is to get clarity about your brand and craft a strategy to reach your audience.
Read MoreYour key brand words make a beautiful “brand filter” when you’re creating content, easily showing you what topics are “on brand” and building the brand perception you want with your ideal clients.
When you use these words as one of the inspirations to begin building a content marketing strategy for your brand, you’re demonstrating what you want to be known for on a consistent basis.
Read MoreNot sure what it even means to conduct your own market research?
Wondering how you’d even go about doing it?
I’ve got 5 strategies to help you either re-purpose info you may already have…or, discover new ways to do some sleuthing on your ideal client all on your own!
Read MoreIf you’re a modern entrepreneur, at some point you sat down and created your ICA (Ideal Client Avatar)…and it may sound something like this:
Her name is Bridget. She lives in the city, she’s 32 years old & has a goldendoodle. She drives a Prius to do her part for the environment. She’s a college grad, keeps in touch with her sorority sisters…
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